Consumer Vulnerability and Financial Well-Being
A Study on Credit Consumption Among Young Entrepreneurs at the Pernambuco’s Clothing Cluster in Brazil
DOI:
https://doi.org/10.31211/interacoes.n49.2025.a4Palabras clave:
Vulnerabilidad del Consumidor, Bienestar Financiero, Consumo de Crédito, Jóvenes EmprendedoresResumen
Vulnerabilidad del Consumidor y Bienestar Financiero: Un Estudio sobre el Consumo de Crédito entre Jóvenes Emprendedores del Polo Textil de Pernambuco, Brasil
Este estudio tiene como objetivo comprender cómo se relacionan la vulnerabilidad del consumidor y el bienestar financiero con el consumo de crédito de jóvenes emprendedores del polo textil del estado de Pernambuco. Mediante una investigación cualitativa, en la primera fase de recogida de datos se realizaron 12 entrevistas individuales, presenciales y semiestructuradas con jóvenes emprendedores. Tras la transcripción, los datos fueron organizados y se llevó a cabo un análisis de contenido. Los resultados indican que el consumo de crédito entre los jóvenes emprendedores puede conducir a situaciones de vulnerabilidad, afectando a su bienestar financiero, lo que pone de relieve la importancia del conocimiento sobre bienestar financiero para la toma de decisiones. La falta de atención a este aspecto puede generar vulnerabilidad del consumidor, con resultados negativos inmediatos. Se proponen acciones transformadoras en el entorno de consumo para ayudar a las organizaciones a afrontar la vulnerabilidad del consumidor, especialmente en lo relativo al crédito.
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Derechos de autor 2025 Talita da Silva Andrade Talita, Elielson Oliveira Damascena
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